April 16, 2012, New York Times by Tanzina Vega
Despite that hurdle, the business software company SAP will announce a new global advertising campaign this week called “Run Like Never Before” intended to reach not just high-level executives and I.T. managers, their usual customers, but small and midsize businesses, and maybe even a stray consumer. “It is recognizing that I.T. isn’t the purchaser of all the products that we sell,” said Jonathan Becher, the chief marketing officer at SAP. The campaign was created by Ogilvy & Mather, part of WPP.