SAP to World: ‘We Are a Database Company’

April 11, 2012, by Thomas Wailgum

Newsflash to SAP customers: That German enterprise applications vendor you thought you knew is now attempting to re-invent itself on a grand scale and global stage. (Think: Madonna exiting the 1980s as musical tastes are changing from synthesizers and big hair to Seattle grunge and dirty hair.) SAP’s degree of difficulty is a bit more complex than Madge’s, however. Yesterday’s hyped-up news conference was all about proclamations and plans for SAP’s database and mobility plays, two fledgling areas in which SAP has struggled to foment iPad-like customer enthusiasm.

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