SAP’s Jonathan Becher On The Future Of Marketing: ‘I Don’t Have A Social Strategy’

business insiderMar 29, 2013, Business Insider

SAP’s CMO Jonathan Becher recently took the time to share his thoughts with us on the future of marketing — including what customer engagement really means, what companies do wrong with social media, and whether or not banner ads are dead. As a bonus, the longtime Duke fan tells us which team he picks to win it all in the NCAA men’s basketball tournament.

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