Marketing Transformation: 3 Leadership Skills You Need To Succeed

SAP logoMar 6, 2013, Business Innovation from SAP by Michael Brenner 

After seeing the report, I reached out to SAP’s CMO, Jonathan Becher (@jbecher) who is leading the marketing transformation effort here at SAP.  Jonathan also speaks and writes quite a bit about the need for marketing transformation. Jonathan agreed with the main points of the report but added “the one thing that might be missing is Culture. You know I believe Culture eats strategy.”

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