SAP’s Jonathan Becher On The Future Of Marketing : ‘I Don’t Have A Social …

JCApr 3, 2013, JC Marketing Communications by Lindsay Stadalnik

Jonathan Becher, SAP’s CMO, reveals his beliefs that the main differences in marketing compared to twenty years ago are the massive amounts of available data, re-framing marketing’s approach across multiple platforms, and engaging with customers in a different way. Through social media, Becher focuses less on talking to customers, and now focuses on creating a conversation with them. Not caring about his number of Twitter followers or Facebook likes, he strives to create dialogues with customers. He wants customers to know that he can help solve their business issues, not just sell them software.

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