May 15, 2013, Fast Company by Drew Neisser
Okay, enough with the fairy tale, but here’s the truth: Long synonymous with “better to bore” communications, B2B marketing is in the process of being reborn. Leading this rebirth is a new generation of marketers like Jonathan Becher of SAP and Trip Hunter of Fusion-io, who are overturning conventional wisdom and establishing four new B2B marketing decrees that just might stand for years to come.
Comments are closed.