SAP’s CMO: 10 Ways To Architect A Digital, Social Business

July 3, 2013, Huffington Post by Vala Afshar

huffposttechI recently had the opportunity to interview one of the most social CMOs in the world,Jonathan Becher, the Chief Marketing Officer of SAP, arguably one of the most social enterprises in the world. As CMO, Becher used to sum up his role as “brand to demand”, but since he has recently been given the additional title of Chief Communications Officer he is changing the definition of his role to “voice to choice”.

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