Budgeting for 2014: Technology, content and social to be top spending areas

BtoB LogoAugust 19, 2013, BtoB Online by Kate Maddox

As b2b marketers begin their budgeting process for 2014, they say the top areas where they’ll increase spending are marketing automation technology, content marketing, social media and mobile.

“There are three areas at the topic level we’ll be investing in: strategic marketing, local or country marketing, and marketing efficiency,” said Jonathan Becher, CMO at software company SAP.

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