6 Ways Numbers Can Lie To Us

Forbes_LogoAugust 6, 2013, Forbes by Christopher Kim

…Correlation, not causation

Description: Such figures state that Variable A causes Variable B, when in fact they are merely correlated.

Example from daily life: Taken from SAP CMO Jonathan Becher’s recent blog on this topic:  When male college students wake up with a headache, a large percentage of the time they are still wearing their shoes. Does sleeping with your shoes on really cause headaches? Of course not, they are only correlated. You could play this game all day long.

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