September 11, 2013 BizBash by Mitra Sorells
German software company SAP AG has established itself as a leader in the creation of hybrid events and in using an online platform for year-round engagement. At the same time, it continues to innovate the design of its largest face-to-face event: Sapphire Now, held every May in Orlando. This year’s show had a record 20,000 attendees, which prompted organizers to redesign the layout by organizing content in industry “forums” and creating an open keynote theater.
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