Sharks sport a new philosophy

November 18, 2013 by Sports Business Journal

“Everyone talks about the second screen, but we can experiment very rapidly with lots of ideas and find the
ones that fans really enjoy,” SAP Chief Marketing Officer Jonathan Becher said. “Do they really want news
alerts, or do they want the stories behind the players? We’re discovering that the casual hockey fan really
wants to relate to the players, not just see a bunch of numbers.”

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