Published January 14, 2015 by Snooth
Wine consumers really do judge a book by its cover, and wineries know it.
This past week Forbes critic Jonathan Becher reviewed 99 Bottles of Wine: The Making of the Contemporary Wine Label by David Schuemann, whose company designs labels for wineries.
“A carefully crafted label can make us think the bottle is way more expensive than it is, and it can boost our enjoyment of the wine,” Schuemann told Becher.
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