CMO of the Week: Jonathan Becher of SAP on Constant Innovation

Capture8Published March 19, 2015 by Social Media Today

A multinational enterprise solutions company, SAP’s products and services are constantly evolving by necessity and resoluteness. To keep pace with business operations as well as the latest trends in big data, SAP’s marketing team must also break fresh ground.

Many companies have noticed that change is on its way; however, Becher differentiates himself and his team by dismissing slow implementation. “Incremental changes will not be sufficient,” he says. “We need to innovate the discipline of marketing.”

Click here to read the full article

Comments are closed.