Can Buying SAP Apps Be As Easy As Going On Amazon? SAP’s Jonathan Becher Says Yes, It Can

Published May 13, 2015 by ASUGASUG

SAP CEO Bill McDermott made it clear that SAP is focused on a new digital strategy during his recent keynote at ASUG Annual Conference and Sapphire Now. For McDermott, part of this means creating a consumer-like buying experience for SAP’s applications.

In his new position, Becher heads up a new business unit called SAP Digital, which is designed to go direct to application users. A crucial part of his plans include a newly launched SAP online store.

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