Published May 13, 2015 by ASUG
SAP CEO Bill McDermott made it clear that SAP is focused on a new digital strategy during his recent keynote at ASUG Annual Conference and Sapphire Now. For McDermott, part of this means creating a consumer-like buying experience for SAP’s applications.
In his new position, Becher heads up a new business unit called SAP Digital, which is designed to go direct to application users. A crucial part of his plans include a newly launched SAP online store.
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