Published October 16, 2018 by ZDNet 
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This is perhaps more important for SAP than even the product portfolio’s improvement, because their historic failure, since the departure of Jonathan Becher, who was one of the best CMOs in the industry, has been their marketing. To be blunt, until SAPPHIRE, and thankfully continuing, it had been just plain terrible, unintelligible unimaginative, and wrong.
Read the full article on ZDNet here.
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