I was inspired to write this post when my friend and colleague, Jonathan Becher, tweeted: “To all of you using the term ‘virtual events,’ please don’t. They aren’t virtual. They are real events that just happen to be taking place online … Just call them events.”
Prior to Covid-19, many of us planned our marketing calendars around the top events in our industry: There were plenty of opportunities to sponsor, exhibit at or attend them. Starting in March 2020, one by one, events either got postponed, were canceled or turned virtual.