Covid-19 Couldn’t Kill Trade Shows And Events: What’s Next For Marketers?

Published April 6, 2021 by Forbes

I was inspired to write this post when my friend and colleague, Jonathan Becher, tweeted: “To all of you using the term ‘virtual events,’ please don’t. They aren’t virtual. They are real events that just happen to be taking place online … Just call them events.”

Prior to Covid-19, many of us planned our marketing calendars around the top events in our industry: There were plenty of opportunities to sponsor, exhibit at or attend them. Starting in March 2020, one by one, events either got postponed, were canceled or turned virtual.

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