The number of content creators is closing in on the number of content consumers

Published Sept 24, 2021 by Small Business Trends

Before he became the President of the NHL’s San Jose Sharks, Jonathan Becher was one of the premiere marketing executives in the technology industry.  And it’s safe to say he brought the visionary approach he developed at companies like SAP with him to the Sharks – which has paid off during the past 18 months as the pandemic disrupted the traditional fan experience.

Becher and the Sharks have been one of the more innovative teams in all of sports, which is why my CRM Playaz co-host Paul Greenberg and I were excited to catch up with Becher via LinkedIn Live to see what he and the Sharks have been up to, how they’ve been exploring ways to create more aligned fan experiences to the current situation with the pandemic, how lessons learned during the pandemic are being implemented in preparation for life after Covid, and to get his perspective on where he sees the puck going – so to speak – with how fans will experience content in the coming years, including how they become collaborators and creators with their favorite sports franchises.

Read the full article here.

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