South Bay boosters want bigger bump from 2026 Super Bowl

Published January 4, 2024 by San Jose Spotlight

While officials are quick to note the NFL and FIFA maintain tight control over their events and ancillary activities, there is already interest in ensuring more visitors, attention and money from these attractions make their way into San Jose and surrounding South Bay cities.

“I’m optimistic, but there is still a lot of work to do,” Jonathan Becher, president of Sharks Sports and Entertainment, the parent organization of the San Jose Sharks hockey team, told San José Spotlight.

Becher is a board member of the Bay Area Host Committee, a group charged with attracting and helping to ensure the success of major sporting events, including the Super Bowl, World Cup and the 2025 NBA All-Star Game, which will be held at Chase Center in San Francisco.

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