August 2013
- Budgeting for 2014: Technology, content and social to be top spending areas (August 19, 2013, BtoB Online by Kate Maddox)
- Bay Area employment owes much to companies based elsewhere (August 9, 2013, Mercury News by Steve Johnson)
- SAP’s Brand, Product Lines and Channel Partners- Reconciliation Needed (August 8, 2013, Enterprise Irregulars by Brian Sommer)
- 6 Ways Numbers Can Lie To Us (August 6, 2013, Forbes by Christopher Kim)
- SAP outlines plans for Hybris, push into ‘omni-commerce’ (August 6, 2013, Good Gear Guide by Chris Kanaracus)
- SAP Partner Summit: The New SAP (August 2013, SAP.com)
July 2013
- The 18 Best Marketing Posts by LinkedIn Influencers (July 31, 2013, Kapost by Anne Murphy)
- The New CMO in the Age of Customer Experience (July 24, 2013, VoiceAmerica Radio)
- Marketing 2013: Reach the right influencers, avoid the echo chamber (July 24, 2013, ZD Net by Michael Krigsman)
- Naming rights: SAP Center (July 17, 2013, Venues Today by Matthew Coller)
- SAP + Software (July 16, 2013, KLIV-AM Radio San Francisco)
- SAP Center to Offer Better Fan Experience (July 10, 2013, San Jose by Tim Reynolds)
- Underprivileged San Jose Kids Benefit From Shark Tank Renaming (July 10, 2013, CBS Local by Mike Colgan)
- The San Jose Sharks have a new home with SAP (July 9, 2013, Examiner by Al Schnoor)
- SAP’s CMO: 10 Ways To Architect A Digital, Social Business (July 3, 2013, Huffington Post by Vala Afshar)
June 2013
- #Unplug: The 4 Biggest Temptations To Replug During Your Digital Detox (June 19, 2013, Fast Company by Jessica Hullinger)
- Jed York, Gideon Yu discuss 49ers technology usage (June 15, 2013, Niners Nation by David Fucillo)
- 49ers Jed York, Gideon Yu on how big data helped recruit Colin Kaepernick (Video)(June 13, 2013, Silicon Valley Business Journal by Lauren Hepler)
- 49ers Gideon Yu: Team’s Facebook talent and the startup mentality (Video) (June 13, 2013, Silicon Valley Business Journal by Preeti Upadhyaya)
- SAP’s New Game Plan: Combining Big-Data Analytics and Big-Time Sports (June 11, 2013, ASUG News by Craig Powers)
May 2013
- B2B Is Dead, Long Live B2B (May 15, 2013, Fast Company by Drew Neisser)
- 5 Mindset Shifts Marketing Leaders Must Make (May 7, 2013, Business2Community by Michael Brenner)
- SAP hires Clarke, integrates marketing and comms (May 7, 2013, PRWeek by Brittaney Kiefer)
- Sapphire Now 2013: What Will Define SAP This Year? (May 2, 2013, ASUG News by Thomas Wailgum)
April 2013
- Unplugged: SAP tech tools gave 49ers’ scouting edge (Apr 29, 2013, USA Today by Mark Veverka)
- The Future of Marketing [Slides] – From SAP CMO Jonathan Becher (Apr 29, 2013, Business2Community by Michael Brenner)
- The Future of Marketing [Slides] – From SAP CMO Jonathan Becher (Apr 25, 2013, B2B Marketing Insider by Michael Brenner)
- The Future of Marketing [Slides] – Jonathan Becher Presents To The CMO Club (Apr 19, 2013, Business Innovation from SAP by Michael Brenner)
- Drinking from The CMO Club Innovation and Inspiration Summit Fire Hose (Apr 16, 2013, TheCMOClub.com by Drew Neisser)
- EMarketer report provides best practices for B2B content marketing (Apr 9, 2013, FierceCMO by Tequia Burt)
- Blending Of Two Worlds: Jonathan Becher And Oliver Bussmann Hangout (Apr 4, 2013, Business Innovation from SAP by Lindsey Nelson)
- SAP’s Jonathan Becher On The Future Of Marketing: ‘I Don’t Have A Social … (Apr 3, 2013, JC Marketing Communications by Lindsay Stadalnik)
- Plugged In: Jonathan Becher, CMO, SAP (Apr 1, 2013, Sports Business Daily)
- Plugged In: Jonathan Becher, CMO, SAP (Apr 1, 2013, Hallpass Media)
March 2013
- Jonathan Becher On The Future Of Marketing: ‘I Don’t Have A Social Strategy’ (Mar 29, 2013, Business Insider)
- 5 LinkedIn Influencers for B2B Marketers to Follow (Mar 28, 2013, Business2Community by Matt de Caussin)
- B2B Versus B2C in Tech: Buildings Don’t Buy Your Product, People Do! (Mar 14, 2013, Business2Community.com by Ted Sapountzis)
- Marketing Transformation: 3 Leadership Skills You Need To Succeed (Mar 6, 2013, Business Innovation from SAP by Michael Brenner)
February 2013
- Top 20 Social CMOs From The Fortune 250 (Feb 27, 2013, Business 2 Community by Elizabeth Gaines)
- The Top Social CMOs of Fortune 250 Companies on Twitter (Feb 25, 2013, The Huffington Post by Vala Afshar)
- SAP Forum Mexico Presentation (Feb 2013, SAP Forum)
- Advanced Statistics Added to Revamped N.B.A. Site (Feb 14, 2013, New York Times by Howard Beck)
- CRM Watchlist 2013: Sweetest Suites Part 2 of 3 (Feb 11 2013, ZDNet by Paul Greenberg)
January 2013
- Super Bowl: Tech firms on sidelines, but in the game (Jan 29 2013, SFGate by Caleb Garling)
- Active Social Listening Turns Critics into Mentors at SAP (Jan 25 2013, eMarketer)
- Cover Story: Finding ‘Definitive Insights’ (Jan 2013, Target Marketing by Thorin McGee)
December 2012
- Innovating to transform marketing with Jonathan Becher (Dec 2012, SAPPHIRE NOW Online)
- Silicon Valley’s Churchill Club Announces Four New Board Members (Dec 11, 2012, peHUB by Connie Loizos)
- Silicon Valley’s Churchill Club Announces Four New Board Members (Dec 11, 2012, MarketWire)
November 2012
- Top 20 most social CMOs in the Fortune 100 named (Nov 30, 2012, TechJournal)
- How Social Media Is Changing The Enterprise and Politics (Nov 27, 2012, Forbes by Haydn Shaughnessy)
- What The New Story of Journalism Is Really About (Nov 15, 2012, Forbes by Haydn Shaughnessy)
- Interview: Jonathan Becher (Nov 14, 2012, YouTube.com- SAPPHIRE NOW)
- Blogging and Social Media Strategy at SAP (Nov 15, 2012, SAP TechEd Online)
- The Varied and Complex World of Engagement (Nov 6, 2012, The Pivot Conference)
- In-demand tech experts find new home in marketing (Nov 5, 2012, BtoB by Kate Maddox)
- SAP Jam Adds Business Context to Social Enterprise (Nov 1, 2012, Enterprise Apps Today by Ann All)
October 2012
- CMO Close-Up with Jonathan Becher, CMO at SAP (Oct 31, 2012, BtoB)
- SAP Secures Multi-Year Deal as Official Business Software Sponsor of NFL (Oct 24, 2012, NFL Communications)
- So you think SAP is hard to deal with? Think again (Oct 23, 2012, JD-OD.com)
- Five for Friday (Oct 12, 2012, Internet Media Labs by Amy Vernon)
- So you think SAP is hard to deal with? Think again (Oct 10, 2012, YouTube.com)
- How Brainstorming Clouds the Creative Process (Oct 10, 2012, smarterer.com by Aaron Lumnah)
- SAP: Telling a New Story About Itself (Oct 9, 2012, The CMO Site by Ellis Booker)
- BtoB’s Best Marketers: Jonathan Becher, SAP CMO (Oct 8, 2012, BtoB by Kate Maddox)
- Bill’s Views From Sunny San Diego – Analytics? We Don’t Need No Stinking Analytics(Oct 5, 2012, BillKizer.com by Bill Kizer)
- Big Sports: Powered By Big Data (Oct 5, 2012, Forbes.com by Cecilia Tom and David Feinleib)
- What $1000 Sundaes, $69 Hot Dogs and $12,000 Pizzas Can Teach about Retailing (Oct 1, 2012, iMedia Connection by Julie Roehm)
September 2012
- SAP And The New B2B Marketing And Communications Model (Sept 25, 2012, Fast Company by Wendy Marx)
- SAP’s Jonathan Becher: “Businesses tend to measure the wrong things” (Sept 10, 2012, SAP Business Trends by Tim Clark)
- Counting What Counts – How Outcome Metrics Have Changed The Game (Sept 10, 2012, Forbes.com)
- SAP’s Jonathan Becher Claims That Brainstorming Does Not Work – InfoQ.com (Sept 3, 2012, NZSUG.com)
- SAP’s Jonathan Becher Claims That Brainstorming Does Not Work (Sept 2, 2012, InfoQ.com by Michael Stal)
August 2012
- Q&A: Enter: Social + Mobile + Local + Commerce (Aug 23, 2012, iMedia Connection by Rick Mathieson)
- Social + Mobile + Local & The Facebook Fallout (Roundtable Pt 3) (Aug 16, 2012, iMedia Connection by Rick Mathieson)
- Coca-Cola’s secrets of mobile marketing success (Aug 14, 2012, iMedia Connection by Rick Mathieson)
- SAP CMO: ‘Digital is Dead’ (And Mobile Is, Too): Mobile Roundtable (Pt 1) (Aug 13, 2012, iMedia Connection by Rick Mathieson)
- SAP CMO: ‘Digital is Dead’ (And Mobile Is, Too): Mobile Roundtable (Pt 1) (Aug 13, 2012, Rick Mathieson: GENWOW.com by Rick Mathieson)
- Mobile BI with SAP CMO, Jonathan Becher (Aug 13, 2012, FIRSTPOST.com)
- Churchill Club: CMO Forum – Marketing Disruption and Future Trends (Aug 1, 2012, FORA.tv)
- Expert Marketers Debate Whether the Global Brand is Dead (Aug 1, 2012, FORA.tv)
July 2012
- Trusted enterprise software experts: The #EnSW Twitter list (July 23, 2012, ZDNet by Michael Krigsman)
- BtoB’s WHO’s WHO IN 2012 (July 18, 2012, BtoB Magazine)
- An Interview with Jonathan Becher on Bringing the New SAP to Life (July 15, 2012, sap.com)
- Beware Counting That Doesn’t Count (July 11, 2012, SiriusDecisions.com by Ross Graber)
- CMO 2.0 Conversation with Jonathan Becher, CMO at SAP (July 2, 2012, CMO 2.0 Conversations by Francois Gossieaux)
June 2012
- Transforming Marketing to Run Like a Business (June 29, 2012, www.itsma.com by Grant Bentley)
- What Can Marketers Learn from an Innovation Powerhouse? (June 18, 2012, BtoBmarketingpost.com by Laura Ramos)
- CMOs of Cisco, Adobe, and SAP Discuss Leading a Social Transformation . . . and a Few Surprises (June 18, 2012, Forbes.com by Todd Wilms)
- Clowns and People Prospects: 2 Power Statements Revealed (June 15, 2012, TheStrategicGuy.com by Marc Hausman)
- SiriusDecisions: Taking sales enablement to a higher level (June 11, 2012, BtoB by Christopher Hosford)
- Adobe, Citrix, Concur, SAP and Symantec Named Best in Sales and Marketing Integration (June 1, 2012, SFGate.com by PRWeb)
May 2012
- SAP Executive Reveals Shift To Customer-Centric Marketing (May 30, 2012, Channel Marketer Report by Alicia Fiorletta)
- Sapphire 2012: The Softer, Greater SAP…I Hope (May 28, 2012, ZDNet by Paul Greenberg)
- SiriusDecisions: SAP’s Becher urges marketers to look beyond the ‘fire drill’ (May 24, 2012, BtoB by Christopher Hosford
- The Cube – SAP SAPphire 2012 – Jonathan Becher (May 19, 2012, SiliconAngle.tv with John Furrier and Dave Vellante)
- Brand Journalism, Disclosure and Sponsored Content (May 15, 2012, B2B Marketing Insider by Michael Brenner)
- SAPPHIRE Now 2012 – day 1 wrap (May 15, 2012, ZDNet by Dennis Howlett)
- Sapphire Now 2012: 10 Things to Know Before You Go (May 8, 2012, ASUG News by Thomas Wailgum)
- What should we expect at SAPPHIRE? (May 8, 2012, ZDNet by Dennis Howlett)
- Industry Leaders from Adobe, Citrix, Concur, SAP and Symantec Will Headline SiriusDecisions Summit 2012 (May 8, 2012, Digital Journal)
- SAP, Transparency, and Sponsored Content (May 7, 2012, JonERP.com by Jon Reed)
- Identifying the Best B2B Social Practices (May 2, 2012, V3 Integrated Marketing by Shelly Kramer)
April 2012
- B2B Social Media Webinar with SAP CMO Jonathan Becher (April 27, 2012, socialmediagroup.com by Maggie Fox)
- ERP software by SAP can help companies run like never before (April 18, 2012, Codestone.net by Lara Ward)
- SAP Highlights Business Transformation in Launch of New Global Campaign: Run Like Never Before (April 17, 2012, The Sacramento Bee – sacbee.com)
- SAP startet neue globale Marketingkampagne (April 17, 2012, Wirstchafts Woche – Kroker’s Look at IT by Michael Kroker)
- SAP macht Unternehmen Mut zur Veränderung. Globale Kampagne von Ogilvy & Mather (April 17, 2012, GWA.de – German Association of Communications Agencies)
- Spot-Premiere: Ogilvy zelebriert 40 Jahre SAP (April 17, 2012, HORIZONT.NET)
- SAP Highlights Business Transformation in Launch of New Global Campaign: Run Like Never Before (April 17, 2012, MarketWatch.com)
- In Ad Campaign, SAP Looks Beyond Business Customers (April 16, 2012, New York Times by Tanzina Vega)
- SAP to World: We are a Database Company (April 11, 2012, ASUGNews.com by Thomas Wailgum)
- Marching to the customers’ drum beat. Creating a social business at SAP. (April 11, 2012, Forbes.com by Haydn Shaughnessy)
- SAP reveals database, mobile roadmaps through 2015 (April 10, 2012, ZDNet by Rachel King)
- SAP Looking at SMEs and Mobile Devices for Next Level of Growth (April 6, 2012, The Economic Times by Preethi Chamikutty)
- Conversation with Jonathan Becher – CMO – SAP Global Marketing (April 5, 2012, paulwriter.com by Aarti Deoskar)
- Social Media Prompt SAP to Drop Decades-Old Jargon (April 5, 2012, gulfnews.com by Scott Shuey)
March 2012
- Oracle Feeling the Pressure as SAP’s New Social CMO Takes Charge (Mar 14, 2012, Forbes.com by Mark Fidelman)
- SAP Mobility: Is Pricing the Only Issue? (Mar 14, 2012, ZDNet by Dennis Howlett)
- The Many Ways in Which Marketing is Changing (Mar 5, 2012, accmanpro.com)
- The Social C-Level – Social Media Impact on Today’s Leaders (Mar 1, 2012, Business2Community.com by Liz Brenner)
- Leading Convergence from the Leaders in Experiential, Digital and Content (Mar 1, 2012, smartcmo.com, Smart CMO Virtual Forum)
February 2012
- How Social Should Your Culture Be? (Feb 21, 2012, sapvirtualevents.com, SAP Conference for Social Media Week 2012)
- Online Marketing Summit Focuses on Social, Search, Content (Feb 13, 2012, B to B by Kate Maddox)
- Hashing Out the New Rules of Marketing with Jonathan Becher of SAP (Feb 13, 2012, JonERP.com by Jon Reed)
- The Social CMO: Keeping it Real with SAP’s Jonathan Becher (Feb 10, 2012, SAP Community Network by Liz Brenner)
- OMS Summit: Todd Wilms of SAP Makes Change By Embracing Customers and Executives (Feb 8, 2012, Social Media Today by Rohn Jay Miller)
- What is your most effective content marketing initiative? (Feb 8, 2012 B to B)
- Meet SAP CMO Jonathan Becher(Feb 2, 2012 sap.info by Jennifer Lankheim)
December 2011
- 2011 in Review: The Next Era of Transformation (Dec 27, 2011 SAP TV)
- SAP Aims to be More Cloudy and Mobile in 2012 and Beyond (Dec 20, 2011 SmartData Collective by Mark Smith)
- Why Blogging is Exactly Like Moneyball (Dec 9, 2011 Forbes by Todd Wilms)
October 2011
- All Roads Lead to Madrid – the Future of SAP SAPPHIRE NOW and TechEd (Oct 26, 2011 ERP Executive by Paul Desmond and Jon Reed)
- Why SAP Wants To Move Beyond ‘Big’ (Oct 10, 2011 Forbes by Jennifer Rooney)
- The NEW SAP Community Network: Sharing the Excitement, Issue #2 (Oct 4, 2011 Storified by SAP CommunityNetwork)
- Forbes On the Record with Jonathan Becher (Oct 3, 2011 Forbes by Jennifer Rooney)
September 2011
- SAP Teched Las Vegas and Beyond – SAP at the Crossroads (Sept 30, 2011 Enterprise Irregulars by Jon Reed)
- Forbes Update: Giving Marketers a Voice On Our Emerging Platform (Sept 28, 2011 Forbes Online – Lewis DVorkin)
- CMO Close-Up with Jonathan Becher, CMO of SAP (Sept 28, 2011 BtoB Magazine)
- Accounts and People of Note in the Ad Industry (Sept 6, 2011 The New York Times)
- Enterprise Headlines and Excerpts (Sept 5, 2011 – Dennis Moore)
August 2011
- SAP Names Becher Worldwide CMO (Aug 31, 2011 BtoB)
- SAP Taps Becher For CMO (Aug 30, 2011 Media Post – Karl Greenberg)
- SAP Names Jonathan Becher Chief Marketing Officer (Aug 30, 2011 SAP Newsbyte)
July 2011
- SAP, Google Bring Consumer Tech To Big Data Sets (July 29, 2011 NewsFactor.com – Jennifer LeClaire)
- Marketing Tools and Technology – How Does A Marketer Decide? (July 28, 2011 B2B Marketing Insider – Michael Brenner)
- SAP and Google Partner for Geospatial Business Intelligence (July 27, 2011 EnterpriseAppsToday – Paul Shread)
- SAP, Google and Geospatial Analytics (July 27, 2011 IT Knowledge Exchange, SAP Watch – Todd Morrison)
- Google Deal Lets SAP Customers Map Data (July 27, 2011 Information Week – Doug Henschen)
- SAP and Google Put Business Analytics on the Map (July 27,2011 Information Management – Justin Kern)
- SAP Invokes Google Maps to Put Data in Context (July 27, 2011 IT Business Edge – Mike Vizard)
- It’s not BtoB It’s Person to Person (July 18, 2011 by Rick Mathieson)
- Why Top CMOs don’t get Social Media (July 10, 2011 by Rick Mathieson)
- Digital is Dead (July 7, 2011 GenNow by Rick Mathieson)
- MPI Foundation Case Study SAPPHIRE NOW 2010
June 2011
- Blurring Lines (June/July, 2011 Event Marketer – Sandra O’Loughlin)
- In M&A, ‘Show Me The Money’ Only Part Of Making The Deal (June 27, 2011, Wall Street Journal – Deborah Gage)
- Tech Giants Hungry for M&A (June 24, 2011 The Street.com – Colleen Taylor)
- 10 of the Best Social Business Communities & Why They are Important (June 13,2011 CMS Wire – Mark Fidelman)
May 2011
- Yes, B2B is special. But not when it comes to social media (May 26, 2011 – Social Media Group SMG – Maggie Fox)
- Transforming Its Giant Hybrid Meeting (May 18, 2011 – Biz Bash)
- SAPPHIRE NOW 2011, the wrap (May 19, 2011 – ZDNet Dennis Howlett)
- Jonathan Becher at SAP Sapphire 2011 (May 18, 2011 – Silicon Angle tv John Furrier & Dave Vellante)
April 2011