Author Archive | Jonathan Becher

We Yawn Because We’re Stressed, Not Just Tired

We all know we yawn when we are sleepy or bored. But we also yawn because we’re stressed, not just when we are tired. Robert Provine, a neuroscientist and author of Curious Behavior: Yawning, Laughing, Hiccupping, and Beyond, believes yawning is a displacement activity. Displacement activities are unexpected and often unintended behaviors which happen when…

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Humorous Riddles for Marketers

When I was a marketer, I enjoyed poking fun at my own profession. While marketing is often criticized, my humor was based on pride. There’s even evidence that self-deprecation is linked to wellbeing. With that in mind, here are 10 humorous riddles for marketers. In fact, maybe marketers are the only ones who will truly…

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Don’t Confuse Me With Facts

People often hold on to their beliefs, despite evidence to the contrary. Someone once even said to me ‘don’t confuse me with facts.’ Beliefs trump facts. The Javna Brothers’ Life Is A Joke book has an entertaining story which describes the phenomena. Here’s my summary of the full version: A man is convinced he’s dead….

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Employee Ranking Can Be Dangerous

The commonly-accepted practice of employee ranking can be dangerous to company culture. Ranking employees, also known as stacked or forced ranking, is a process which compares individual employees to each other, typically associated with annual performance reviews. Employees are usually forced into one of three buckets: A (top 20%), B (the middle 70%), and C…

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