Yes, B2B is special. But not when it comes to social media

May 26, 2011 – Social Media Group SMG – Maggie Fox

Jonathan Becher, CMO of SAP, speaks to this exact shift at last weeks’ SAPPHIRENOW – noting that marketing in 2011 is really about marketing to people. It may seem like a small semantic difference, but the mindset is very progressive. The video is worth a watch, and Jonathan speaks to this shift specifically at about 7:00 (apologies for the ad off the top!).

maggiefox

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