SAPPHIRE NOW 2011, the wrap

May 19, 2011 – ZDNet Dennis Howlett

This year’s SAPPHIRE Now was the first opportunity for Jonathan Becher, interim CMO to truly stretch his wings. I have to admire Becher’s approach which carried a lot of risk. People don’t like change, even when it is for the better and on this occasion I believe SAP scored a home run. It had to.


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