SAP, Google Bring Consumer Tech To Big Data Sets

July 29, 2011 By Jennifer LeClaire

“The trend toward ‘big data’ is accelerating the need for geospatial visualization of data. An increasing amount of data is being tagged with location information,” said Jonathan Becher, executive vice president of marketing at SAP. “For many applications, humans can see information relationships and data trends more easily when they are shown with maps and other spatial visualizations than they can using rows and columns of numbers. This allows non-expert users to make more accurate decisions on data, unlocking business intelligence for a wider audience.”


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