July 10, 2011 by Rick Mathieson
In part one of my conversation with Jonathan Becher, SAP’s interim CMO, we learn about his contention that there is no longer a meaningful distinction between traditional marketing and digital marketing – it’s all just marketing.
In part two, I point out that Becher is one of the few top CMOs who are active in social media – and ask whether CMOs can truly understand the new world of marketing if they aren’t even involved in it themselves?
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