Why Top CMOs don’t get Social Media

July 10, 2011 by Rick Mathieson

In part one of my conversation with Jonathan Becher, SAP’s interim CMO, we learn about his contention that there is no longer a meaningful distinction between traditional marketing and digital marketing – it’s all just marketing.

In part two, I point out that Becher is one of the few top CMOs who are active in social media – and ask whether CMOs can truly understand the new world of marketing if they aren’t even involved in it themselves?


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