All Roads Lead to Madrid – The Future of SAP SAPPHIRE NOW and TechEd

October 26, 2011 ERP Executive By Paul Desmond and Jon Reed

SAP watchers may be wondering what’s going on in Madrid next month, as events that have traditionally been separate – SAP TechEd and SAPPHIRE NOW – will be held concurrently. To get to the bottom of the event plan, we spoke with Jonathan Becher, Chief Marketing Officer at SAP.


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