February 8, 2012 B to B
“For many organizations, content marketing initiatives encourage marketers to generate more content. More content generated through more channels to reach more eyeballs. Quantity over quality. Under the mantra “less is more,’ we’re delivering a personalized Web experience through the Your SAP.com section of our flagship website. This nurturing approach allows visitors to identify key areas of interest across the entire universe of SAP solutions, industries, LoBs [lines of business], services, etc., so that SAP.com can be personalized to their individual needs.