The Social CMO: Keeping it Real with SAP’s Jonathan Becher

February 10, 2012, SAP Community Network by Liz Brenner

I’ve been a part of Jonathan’s marketing organization for several years now and following his journey from marketing leader to CMO has been both exciting and inspiring.  I’ve listened to him address our marketing team, the SAP community, customers and more and regardless of audience, two essential themes always emerge through his words: people and simplicity. SAP logoJonathan encourages us to think about our work in terms of people – not business to consumer or business to business – but people to people. He also recommends we simplify the way we work, the words we use and get away from the acronyms that overcomplicate our lives.

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