SAP looking at SMEs and mobile devices for next level of growth

April 6, 2012, The Economic Times by Preethi Chamikutty

Jonathan D Becher has simplified technology. As chief marketing officer of euro 14.23 billion company SAP, Jonathan D Becher is the man behind the gradual transformation of an enterprise-only brand into a global-household name. Becher was at the forefront of setting up the social media interface for SAP, and today the SAP community network is 2.5-million strong in a little over a year of being setup.

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