Social media prompt SAP to drop decades-old jargon

April 5, 2012, gulfnews.com by Scott Shuey

gulfnewsJonathan Becher, Chief Marketing Officer of SAP, says that while they have not integrated the popular social networks directly into their software, they did try to integrate the fundamentals of Twitter — ideal for broadcasting information — and Facebook — for organising groups — into their offerings.

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