Conversation with Jonathan Becher – CMO – SAP GlobalMarketing

April 5, 2012, by Aarti Deoskar

SAP India is the fastest growing subsidiary of SAP AG, and Jonathan Becher was in India to understand the industry trends and speak to the influencers and bloggers. Paul Writer also managed to sneak in a few minutes to have a conversation with this Global CMO on tips for blogging and the initiatives at SAP to reach out to the community of developers and bloggers to leverage social media in spreading the Brand SAP. The conversation was short but his viewpoint was interesting…

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