What should we expect at SAPPHIRE?

May 8, 2012, ZDNet by Dennis Howlett

My final wish is to see customers on stage answering questions that are relevant to customers. Seeing customers on canned video or answering fluffy questions in a live setting doesn’t do it for me. SAP knows my thoughts on this topic and I am assured that part of the program is evolving. We’ll see how much progress they have made along with the extent to which CMO Jonathan Becher can bring alive the promise that SAP is about customer users talking to customer user issues. That would be a major step forward.

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