Brand Journalism, Disclosure and Sponsored Content

May 15, 2012, B2B Marketing Insider by Michael Brenner

In this video, SAP’s CMO Jonathan Becher (@jbecher), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@JonERP).

I was thrilled that they discussed the launch of our Business Innovation website where I am the chief editor (disclosure: I am a paid SAP employee.)

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