Coca-Cola’s secrets of mobile marketing success

August 14, 2012, iMedia Connection by Rick Mathieson

In part one of our new mobile marketing roundtable, SAP CMO Jonathan Becher told us why “digital is dead” – and that mobile may soon be joining it.

In part two, we hear from Dorrian Porter (pictured top), CEO of longtime GEN WOW Mobile Roundtable sponsor Mozes, on how his company and Coca-Cola have been quietly revolutionizing the way this iconic brand uses mobile to connect with consumers in amazing new ways – and why text may still be the killer app.


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