SAP CMO: ‘Digital is Dead’ (And Mobile Is, Too): Mobile Roundtable (Pt 1)

August 13, 2012, iMedia Connection by Rick Mathiesonimedia

As many observers have no doubt noticed, Becher is one of only a handful of Fortune 100 CMOs with an active social media presence. In part one, I ask Becher about his views on a report last week from Fortune magazine on the sorry state of CEOs and social media. Along the way, we’ll hear why Becher is predicting the death of social (and mobile) – and his three recommended steps for companies looking to capitalize on the mobile channel.

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