What $1000 Sundaes, $69 Hot Dogs and $12,000 Pizzas Can Teach about Retailing

October 1, 2012, iMedia Connection by Julie Roehm
My boss, Jonathan Becher, writes a weekly blog called, “Managing by Walking Around”.  Last week he wrote one called “The Myth of Fair Value” and cited the book Priceless by author William Poundstone. I was so inspired and intrigued (I am not kissing up) that I researched Mr. Poundstone’s blog and learned some fascinating, if not common sense tips for retailing which should come in handy this holiday season.
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