Super Bowl: Tech firms on sidelines, but in the game

SFgateJan 29 2013, SFGate by Caleb Garling

SAP, the German business software giant with U.S. headquarters in Palo Alto and a founding partner in the 49ers’ Santa Clara stadium, also will send a bevy of executives to the game. Its software will power much of the event’s digital operations, a powerful way to show off to customers, says chief marketing officer Jonathan Becher.

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