How Social Should Your Culture Be?: Jonathan Becher SAP CMO keynote

7-29-2014 11-20-28 AMPublished December 20, 2012 by SAP YouTube channel 

Social media should be at the heart of the business enterprise. However, many people approach social media differently when in the business enterprise as opposed to their personal social media experience. As part of Social Media Week hosted at SAP, Jonathan Becher, SAP CMO, explores the challenges with transforming his organization to embrace social media as part of their DNA rather than a marketing megaphone.

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