The Future of Marketing [Slides] – Jonathan Becher Presents To The CMO Club

SAPApr 19, 2013, Business Innovation from SAP by Michael Brenner

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”

“Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation tothe CMO Club during their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.”

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