The Future of Marketing [Slides] – From SAP CMO Jonathan Becher

marketing insiderApr 25, 2013, B2B Marketing Insider by Michael Brenner

“Innovation and inspiration aren’t just nice words for a conference – they’re an imperative.”

Those are the words SAP Chief Marketing Officer Jonathan Becher (@jbecher) used to open his keynote presentation to the CMO Clubduring their recent summit meeting in New York City on April 11-12. The event included more than 100 Chief Marketing Officers from some of the world’s leading brands.

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