SAP’s New Game Plan: Combining Big-Data Analytics and Big-Time Sports

June 11, 2013, ASUG News by Craig Powers

asug“Sports is a good metaphor to sell to [the SMEs],” says SAP CMO Jonathan Becher.” He says that sports coaches are similar to small business owners: They’ve been successful in the past going with their gut and are reticent to trust analytics. It’s even more difficult for the business owner, who has to make a significant financial investment to reap the rewards of analytics.

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