SAP’s Brand, Product Lines and Channel Partners- Reconciliation Needed

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August 8, 2013, Enterprise Irregulars by Brian Sommer

I attended SAP’s Channel Partner Summit in Miami last week.  While I generally applaud (and welcome) Jonathan Becher’s (SAP’s CMO) decision to reposition SAP’s brand, I believe some bigger issues have yet to be reconciled or subdued. These issues impact SAP’s channel partners, the company itself and its customers.

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