September 27, 2013 Brand Innovators by John Gaffney
Every now and again in the brand marketing business you get a chance to see a C-Level executive speak in an unguarded fashion with no product to promote and no agenda to push. At the Brand Innovators BtoB event at SAP on Monday, we had a chance to see CMO Jonathan Becher in just such an atmosphere as he addressed the audience at its NYC headquarters on a range of topics. He spoke not only to the current state of BtoB marketing, but about the mechanics behind the culture and philosophy of one of the world’s biggest global brands.
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