CMO Redefined: Your CMO Career

October 30, 2013 by EgonZehnder

Successful CMOs need to be dynamic, experienced and daring, but what does it take to get here? Watch Dick Patton and Rory Finlay of Egon Zehnder interview some of the country’s top CMOs — Nintendo’s Executive Vice President of Sales and Marketing Scott Moffitt; Kraft Foods’ CMO Deanie Elsner; KidZania’s CMO Cammie Dunaway; and SAP’s CMO Jonathan Becher — talk about the experiences and skills that helped propel them into the CMO role — including taking chances, unconventional career paths and possessing non-traditional skill sets.









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