October 30, 2013 by EgonZehnder
The CMO role has drastically changed over the past 20 years, diverging along several different axes. Watch Dick Patton and Rory Finlay of Egon Zehnder interview SAP’s CMO Jonathan Becher and Kraft Foods’ CMO Deanie Elsner talk about how their roles have changed as a result of these divergences, who today’s CMOs are, and what skill sets and personality traits today’s great CMOs possess.
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