Video: Want to build a successful brand? Work with people who don’t agree with you

9-8-2014 10-25-55 AMPublished August 28, 2014 by The Globe and Mail

Jonathan Becher, the Chief Marketing Officer for SAP, talks about the importance of workplace diversity for making a successful brand. He was interviewed as a part of the C2MTL Commerce and Creativity conference, a three-day event meant to spark visionary thinking in international business.

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