Moneyball hits the NFL via a San Francisco 49ers app

Published August 16, 2014 by CNET

SANTA CLARA, Calif. — Silicon Valley didn’t just build the new San Francisco 49ers stadium. It also helped build the football team’s roster.

The 49ers team, which will play the first game in its new stadium in the heart of Silicon Valley on Sunday, relied on a data-analytics app to help with scouting for the 2014 to 2015 season — and the team believes the technology could help it go all the way to the Super Bowl.

“It’s not traditional software where you can say ‘here’s your scouting app,'” SAP Chief Marketing Officer Jonathan Becher said. “If everyone was using the exact same [system] for scouting, there’d be no advantage.”
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