Published November 17, 2014 by SAP
WALLDORF — SAP SE, the world’s largest maker of business software, today announced that Jonathan Becher has been appointed as the company’s first Chief Digital Officer to lead the company’s new digital business unit with immediate effect.
Becher, a technology and marketing expert who joined SAP in 2007, will drive the new business unit to expand the company’s addressable market through entry into new areas such as content and data.
“Jonathan will not only be responsible for building a major new revenue stream for the company, he will also make Run Simple a reality for customers and consumers that engage with us digitally,” said Bill McDermott, CEO of SAP.
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