Will the Chief Digital Officer be the Tie that Binds Marketing and IT?

The Customer EdgePublished December 29, 2014 by The Customer Edge

SAP recently joined the growing number of companies who have added this role to address the rising importance of digital in customers’ lives. A few weeks ago, our CMO, Jonathan Becher, was appointed as our first Chief Digital Officer.

I asked Jonathan to share his perspective on his new role and he said,  “To be successful, a chief digital officer must be both business and technology-savvy. The CDO spends less time worrying about what he/she owns, and more time helping the company realize a digital transformation by ignoring traditional business boundaries. A true CDO is an integrator and force multiplier across the company.”

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