Published March
by Dun & Bradstreet
What got us here won’t get us where we need to go. Some say that content is king; others that Big Data and analytics rule. Some focus on technology like mobile or micro-targeting; others claim that authenticity and community-generated creative is the way to go.
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As the Chief Digital Officer at SAP, the world’s leading provider of enterprise software and services, Jonathan Becher is responsible for leading his team through a time of fundamental change. Becher, SAP’s former CMO, sits at the intersection of data science, technology and content — helping customers reach their customers faster. I set up some time with Becher to get his thoughts on the marketing landscape’s biggest trends.
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