26 Software CMOs’ Thoughts on Advertising

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There is plenty of advertising advice floating around online — so much so that wading through it could take more time than it’s worth. We thought it’d be helpful to instead get thoughts and advice straight from the CMOs of the best-marketed software-development and SaaS companies in the world.

“We get emotionally involved in stories that describe what it’s like to overcome these opposing forces. The more involved we are in a story, the more likely we will retell it.”- Jonathan Becher

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